Use your cover letter to show the employer you can meet their business needs.
Advertised job vacancies often attract many applicants. To stand out you need to show the employer that you’ve read the job ad closely and that you genuinely believe your skills and experience make you the right person for the job.
A good cover letter will encourage the employer to read your résumé.
If you want to make a good first impression with employers you should avoid these common cover letter mistakes:
- Calling the employer or business by the wrong name. It’s a really easy mistake to make - particularly if you are sending out lots of applications and you are using a letter you prepared previously as your starting point.
- Not personalising or tailoring your cover letter. Lots of job seekers send the same cover letter to every employer but many of these generic applications end up in a recruiter’s bin.
- Spelling and grammar mistakes. If the job requires attention to detail, mistakes in your cover letter suggest that you don't care about the job. Employers aren’t perfect either (you will find job ads with spelling mistakes) but that’s no excuse for not striving for a mistake-free cover letter. Always triple check your application before sending it out.
- Not explaining how you would fit within the business. Review your cover letter from the employer’s point-of-view. Employers want applicants who understand them so be clear about what you have to offer and how you can meet the employer's needs.
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