You might think that submitting a generic résumé for dozens of different jobs online is a great job search strategy. But if it’s easy for you to apply, then it will be easy for everyone else, so it’s likely that you will be competing with lots - sometimes even hundreds - of other job seekers, especially for entry level jobs.
If you make the effort to stand out from the crowd you may have a better chance of securing an interview.
These five tips may increase your chances of success when applying online:
1. Read the job description carefully. Make sure you have the skills and experience that the employer is looking for. Think about previous situations when you demonstrated the relevant skills and behaviours the employer requires and how you could clearly express this in your application.
2. Tailor your application. You must tailor your cover letter and résumé to the specific employer and ensure you include keywords in your application. Many online recruiters use IT programs to scan and automatically discard applications that don’t include specific words.
3. Fill out every field in the application. This is an easy way to provide as much information as you can while demonstrating your interest and enthusiasm for the job. Attention to detail is important to make sure your application is complete and error-free.
4. Review your social media profile. If you are applying for jobs online, make sure you have a positive online presence. Many employers will look you up online to verify the claims in your application. You should check your social media privacy settings to ensure employers can’t access any information you would rather they didn’t see. For more information read our article ‘Manage your digital identity’.
5. Triple-check your content for spelling, content, and grammar mistakes. Review your application before you submit it. Once you click ‘submit’ your information is sent directly to the recruiter. Remember that first impressions count, so make the best one you can when you apply.